Smart CT (previously SCT) had been with us for about a year before they decided their brand just wasn’t doing it for them anymore. Armed with a name change and some updated design elements we were slowly introducing into brochures and documents, we got to work on a brand refresh. Our focus points?

1. Smart CT wanted to modernise what they already had; they weren’t looking for a complete change but an elevated refresh that would stand head and shoulders above their competitors.
2. They also needed consistency; after years of employees reworking existing documents and proposals, they needed assets that screamed Smart across all touch points.

We delivered a new logo (plus a sleek animated version) along with a whole host of cohesive, easy to use brand assets – think proposal documents, sales sheets and even custom-coded brochures that sat directly on their new website (we’ll get to that).

When it came to the website, we moved them out of Umbraco and into WordPress. This transition wasn’t subtle, with Smart CT requiring CRM integration plus a whole host of custom-coded technical aspects – remember the brochures we mentioned earlier? Well that wasn’t all; we also built route planners that provided their clients with easy booking of recycling equipment. Smart, right?

And now? We’re proud to say we function as Smart CT’s entire marketing team. As a business operating at the very top of their industry, they rely solely on the Tweed team for all things marketing, design, socials and creative.