Perfect Lawn Care

476% increase in website traffic in just 3 months

Perfect Lawn Care website traffic grows by 476% after only 3 months

Perfect lawn Care is a premier lawn care service based in Buckinghamshire, Bedfordshire and Oxfordshire. With over 15 years experience they have a wide variety of lawn care treatments that will keep lawns looking green and vibrant all year round.

Perfect Lawn Care launched their website in mid 2017 and since has seen traffic to their website very flat with the occasional small spike due to seasonal demand. This however, was not enough for them and in January enquired at Milk & Tweed to help them grow their business online.

And within just 3 months of working together, Perfect Lawn Care saw a massive 476% increase in website traffic.

Perfect Lawn Care website traffic

A key factor to this huge increase in website traffic was down to our expert SEO team. A thorough audit of their current website as well as an SEO Discovery session, gave our SEO team all the ammunition they needed. From this they were able to:

  • Make technical improvements to the website
  • Target keywords the website was already ranking for and make immediate improvements to the page
  • Find new highly relevant keywords and write quality content

All this alongside social media management, a small amount of Google paid ads and even a free update to their current logo, (just because we are so nice), produced the increase in website traffic along with higher visibility and clicks from Google.

208% increase in clicks, 27% increase in impressions and 1.1% increase in CTR

We know that website traffic is just a metric and the increase is nice to see but the real key metric is new leads. Since their website had no conversion tracking prior to working with us, we are unable to report on the increase in leads. But keep an eye out as we will update this case study to show the increase in leads.

This is only the start for the long relation for Perfect Lawn Care and Milk & Tweed, but to see this increase in website traffic so quickly, makes for a very bright future.

 

"I am really happy with how everything has gone so far. Milk & Tweed were extremely helpfully from the get go and the results speak for themselves."

Rob Middleton, Owner

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