We were approached by The IT Guy to completely redesign the brand, website and marketing strategy to really get across the thoughts and ideas of the way the business works. The IT Guy owner (Or Mark as he is known) is a great ambassador for the business but his brand didn’t reflect that, he is friendly, outgoing and extremely helpful, and their business ethos and values around IT – are all about being simple, modern, easy to use, low cost and forward thinking. So we wanted to create a brand that was all those things above – bright, vibrant, friendly, approachable and really show off the brands values.