AGI Logistics
361% increase in leads? That’s something to write home about.
Driving results
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Services that we provided
Case study overview
AGI Global Logistics, a freight forwarder operating across all continents, joined us in late July 2022 to work on their digital marketing and online presence. After understanding their goals, we worked together to create a detailed, ongoing strategy which included specific targets for website users and digital growth.
It was pretty perfect, really. No big long list of targets, no specific KPIs to hit. Simply:
• Improve their website SEO
• Increase their leads
• Improve their digital presence through organic and paid channels
And while that looks simple on paper, there’s lots of strategy that goes behind delivering on those three goals.
When it came to delivering results, content was king.
Our main approach to improving SEO was through blogs and articles. We worked on a SEO Discovery to identify AGI’s core keywords and then expanded on this list to identify search terms relating to their industry.
Then it was a case of research, research, research!
We created a content calendar focused on their core industries, topics and audiences. Identifying search terms that relate to freight, and expanding on those topics gave us a whole heap of articles that answer the questions their customers are asking. Questions like:
- What is freight forwarding and how does it work?
- What you need to know about transporting dangerous goods by air, ship and land
- How is e-commerce affecting freight?
…and when you combine that with the articles AGI wrote themself, you get the perfect mix of SEO-focussed content and business/industry news!
All that hard work, so what have we got to show for it?
AGI joined us in June 2022, Google began indexing the content we wrote for them around October time, and since then…well, we’ll let the numbers speak for themselves.
Content is king
And by writing and publishing so much content, and focussing on adding SEO-value, we’ve been able to add over 3,000 new keywords to their site, including multiple position one rankings, and a whole host of pages now appearing on page one of Google.
AGI have also seen an average monthly increase of impressions from Google by 156% and clicks by 139%.
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Helping their target customer
By writing useful and interesting content for their target audience, we have been able to grow and increase their online presence – as well as their leads.
Don’t just take our word for it
We were getting around 50,000 visitors a year so we set a target of 70,000 for 2023. By the middle of July we had already had over 56,000 visitors so we revised the target to 95,000 – and we are on course to eclipse that as well with a 140 per cent rise in users. We are performing brilliantly in Google searches, often as number one, and our website content has massively evolved, both in terms of quality and quantity.
Chris Clarke, Head of Marketing