93% increase in leads
Amazing results that inspired growth and the eventual sale
Just some of the results
0 %
increase
increase in total leads
0 %
increase
increase in SEO leads
0 %
increase
increase in web traffic
0 %
increase
increase in total ranking keywords
Services that we provided
Case study overview
Quality marketing takes time. It’s not something you can rush.
Yes you can invest in PPC and Paid Advertising, both providing you with that initial boost of new sales. You can leverage Email Marketing to help sell to your current customers, but nothing compares to a quality ongoing marketing strategy.
And this is exactly what we said to Carl Todd Clinics back in 2020 when they enquired about us helping them with their SEO and Digital Marketing.
Carl Todd Clinics, who are a multidisciplinary healthcare practice based in Wiltshire, were looking to expand across the South West. After we designed and built their new website they asked us if we could help them manage it as well as look after their digital marketing.
They wanted to see some quick results from our marketing efforts, be that an increase in website traffic, increase in social media followers or more people booking appointments.
We explained that whilst we were confident we could provide them quick results over the first few months, to see quality results from SEO and Digital Marketing it can take up to a year, sometimes longer.
They completely understood this and in 2020 we started working with them on their Digital Marketing.
What it looked like after the first 3 months
After only working with Carl Todd Clinics for 3 months, they saw some improvements to their website and SEO.
They saw a 5% increase in total leads, 39% increase in SEO leads. Their website traffic went up by 17%, blog traffic increased by 6% along with multiple other improvements.
There were fewer people clicking through from Google and their Average Position in Google SERP (Search Engine Results Page) actually dropped. There were mixing factors to this, one being the time of the year, fewer people were searching for their service then and we were ranking for lots more new keywords, which were all in position 60 – 100, meaning the average was brought down.
However, it was a great start and both Milk & Tweed and Carl Todd Clinics were happy with the results. But like we said, quality marketing takes time. So let’s take a look at what a year working with Milk & Tweed can do for you.
What it looked like after the first year
Working with Carl Todd Clinics for a year allowed us to work on a full marketing strategy. Including writing quality content that is ranking in first place on search engines, optimising their PPC account which now receives a steady flow of new appointments each month, improving the technical and content side of the website, engaging social media posts, along with all other areas of Digital Marketing.
Along with all those core improvements, we managed their email marketing which saw an increase in clicks by 2.5% per email and their Instagram account saw followers increase by 42%.
A few more stats
Increasing their online presence across search.
0 %
increase
increase in blog traffic
0 %
increase
increase in clicks from Google SERP
0 %
increase
increase in impressions from Google SERP
0 %
increase
place increase in average position in Google SERP
The moral of the story
Great marketing takes time, results don’t happen overnight. Consistently doing the right things overtime will get you results. And this story finishes with a beautiful ending where the success meant that Carl and Mel sold the business for an early retirement.