Services that we provided
Bodyset
Project Overview
The brief
Bodyset are on a mission to raise the standard of physio in the UK, with 40+ clinics nationwide, they’re helping people recover, prevent injury and perform at their best.
We were brought in to design and build a new website that matched that ambition: clear, confident and built to grow with the brand. The brief was to create an experience that feels credible and premium without ever tipping into clinical. Bring in real human energy through imagery and video. Sharpen up the structure and user journey. Keep it consistent across dozens of services and locations. And make sure it’s fully AA compliant, because a site this ambitious has to work for everyone.
The process
We were involved from sitemap planning right through to launch. It started with three homepage concepts, exploring different directions for tone, layout and storytelling, before we moved into designing the key pages and mobile experience.
The site was then custom built in WordPress, with staging, launch support, redirects and a full handover included, plus one month of post-launch snagging support. Throughout, we focused on making the brand feel more energetic and consistent online, with stronger use of Bodyset’s palette, more aspirational imagery, video-ready design, and key integrations including booking, careers, chatbot, reviews and Dotdigital.
The results
Bodyset now has a website that’s confident, consistent and built to scale alongside them – a platform that finally reflects the quality of the brand
It’s a site that balances brand storytelling with practical conversion, helping the site work harder while feeling sharper, clearer and more joined up. Whether someone’s booking their first appointment or the team’s rolling out a new clinic, the foundation is there to grow with them.
