Services that we provided
Claremont
Project Overview
The brief
Claremont Care Home is a leading residential and specialist dementia care provider based in Corsham, Wiltshire. They came to us to align their digital presence with their exceptional in-person care.
The challenge was that while families felt immediate warmth and reassurance the moment they walked through the door, their legacy brand and website felt dated and failed to convey that same calm, professional atmosphere online.
The process
We built a reassuring visual identity designed to make an emotional, high-stakes decision feel far less overwhelming for families. Rooted in a soft, accessible colour palette and warm typography, we integrated a subtle, contemporary peacock icon, a nod to Corsham’s local heritage, to ground the brand in its Wiltshire surroundings without feeling overworked.
On the digital side, we structured a clear web architecture dividing residential and dementia care options, paired with a custom, un-staged photography library capturing genuine daily interactions, peaceful spaces, and the true lived-in experience of the home.
The results
Claremont now has a calm, modern brand presence that feels warm, welcoming and easy to trust. We created a clearer identity that reflects the character of the home, a website that makes key information easier to find and act on, and photography that feels human, respectful and real.
The result is a brand with a subtle connection to Corsham through the contemporary peacock detail, but more importantly, an online experience that now feels much closer to the real one: reassuring, thoughtful and genuinely caring.
