Services that we provided
Clariness
Project Overview
The brief
Clariness came to us ready for a bold refresh. Operating in the fast-paced clinical trial patient recruitment space, they had a newly launched website that simply wasn’t hitting the mark. It felt static and failed to reflect the tech-driven innovation behind their global enrolment platforms.
They needed a dynamic, digital-first presence that would capture their momentum, bring their tech to life, and elevate their standing with global sponsors and trial sites.
The process
We dug straight into the friction points of the existing site, stripping away the clutter to build smoother user journeys for sponsors, researchers, and patients alike.
Visually, we leaned into a clean, modern aesthetic with a sleek tech edge, layering in thoughtful motion, fluid transitions, and interactive visual cues. The focus was on bringing energy to complex recruitment data and patient funnels without ever compromising speed, clarity, or trust.
The results
A fluid, high-energy platform that positioned Clariness as a true innovator in clinical trial technology.
The upgraded digital experience gave them a confident, modern showcase for their platforms. Establishing a strong, scalable foundation as the business continued its rapid global expansion, ultimately leading to their major merger with SubjectWell.
The client said
Been an absolute pleasure to work with from start to finish. I couldn’t recommend Milk & Tweed more!
Charlotte Chaw, Marketing Manager