Gingersnap

Gingersnap

Project Overview

The brief

Gingersnap, a leading UK modelling agency with hubs in London, Bristol, and Manchester, came to us to redefine their digital presence. Operating in a fast-paced creative sector where speed and casting precision are everything, they needed a brand and web platform that championed their commitment to diversity, inclusivity, and fresh talent representation.

The goal was to build a slick, high-fashion identity that felt premium and minimal, paired with a web experience designed for fast-moving casting directors, production teams, and prospective models alike.

The process

We developed a clean, high-contrast visual system that steps back and lets their roster take centre stage. Built around neutral tones and elevated typography, the aesthetic strikes a balance between editorial sophistication and welcoming accessibility.

On the web side, we engineered a casting-first platform focused purely on workflow efficiency, integrating intuitive board filters by gender, age, clothing, and niche skills like wirework or athletics, alongside quick shortlisting tools and a streamlined application portal for new faces.

The results

An effortless, industry-leading platform that positions Gingersnap as a progressive force in modern modeling.

By trading clunky, traditional portfolio sites for a lightning-fast casting experience, the web app streamlines client workflows, accelerates model discovery, and provides a proud digital showcase for their diverse talent network across the UK.

GS-Model-2
GS-Model-2
GS-Signage
GS-Signage
GS-Billboard
GS-Billboard
GS-Model-jumper
GS-Model-jumper
GS-Mirror
GS-Mirror
GS-Book
GS-Book
GS-Laptop-1
GS-Laptop-1
GS-Laptop
GS-Laptop
GS-Bag
GS-Bag

Other projects

Secret Link