Services that we provided
Goughs
Project Overview
The brief
Goughs Solicitors came to us with a website packed full of valuable content. Content that should be doing the heavy lifting… but it wasn’t quite getting the chance to do so. It needed shaping, structuring, and a bit of thoughtful guidance so users could navigate the site with ease.
There was also a lovely opportunity to bring more personality and polish to the brand itself. A refined colour palette and a more cohesive visual style would help Goughs show up with clarity and consistency across all their touchpoints.
The process
We rolled up our sleeves and got stuck into the user journey, stepping into the shoes of someone searching for a family solicitor in Chippenham. We gave every page a clear role, tightened up the structure to reduce friction, and made navigation effortless.
Visually, we gave the brand a gentle but meaningful glow-up – evolving the colour palette, tightening up typography, and creating a consistent style that feels professional without losing warmth. People choosing a solicitor want to feel like they’re in safe hands, and the site needed to emulate that before a single word was read.
And, quietly working away in the background, we made sure the whole site was built with SEO front of mind. Because a beautiful website that nobody finds isn’t doing its job.
The results
The new site feels clearer, calmer, and far more intuitive. Users can get where they need to go without stumbling across irrelevant pages, and the content finally gets to shine in the way it was always meant to.
And we didn’t just wave goodbye after launch. We’ve stuck around (our favourite kind of relationship), continuing to support Goughs with everything from SEO and PPC to graphic design. Keeping things consistent, considered, and always nudging things forward in the right direction.
The client said
Two years down the line and we’ve seen such positive results from the website, in terms of traffic and enquiries, that we’ve invested further to continue our SEO improvements and introduce a PPC strategy. The direct results have exceeded our expectations and allowed our marketing team to focus their efforts elsewhere as the digital side of things has been so well taken care of by the whole team at M&T.
Laura Cole, Marketing Director