We love football. So this was a dream project for us here at Milk & Tweed. The brief was to create a brand style that was stylish, professional and take their business to the next level. The logo would feature on hundreds of different kits and in different colour-ways, so the brand and logo needed to be extremely flexible and pretty much work in any scenario and with any colour. It was important to remember the target audience of kids, but also the logo and brand needed to appeal to big corporate sponsors and really show the league for what it is… the best youth football league in the country.