We wanted everything about the brand to be stylish and make people want to be a part of it, whether that be players, parents, coaches or sponsors. But most of all we wanted everyone who is involved in the Junior Premier League to be extremely proud that they were. So we created a strap line to support the brand and make kids want to test themselves and play at the best level they can… To be the best, you have to play with best. The business has gone from strength to strength and we continue to work with the Junior Premier League… We are so proud of this project and them as a business.