We love football. So this was a dream project for us here at Milk & Tweed. The brief was to create a brand style that was stylish, professional and take their business to the next level. The logo would feature on hundreds of different kits and in different colour-ways, so the brand and logo needed to be extremely flexible and pretty much work in any scenario and with any colour. It was important to remember the target audience of kids, but also the logo and brand needed to appeal to big corporate sponsors and really show the league for what it is… the best youth football league in the country.
We wanted everything about the brand to be stylish and make people want to be a part of it, whether that be players, parents, coaches or sponsors. But most of all we wanted everyone who is involved in the Junior Premier League to be extremely proud that they were. So we created a strap line to support the brand and make kids want to test themselves and play at the best level they can… To be the best, you have to play with best. The business has gone from strength to strength and we continue to work with the Junior Premier League… We are so proud of this project and them as a business.