Services that we provided
London Careers Festival
Project Overview
The brief
We teamed up with the City of London Corporation to rebrand and redesign the London Careers Festival, a week-long event helping young people aged 5 to 25 connect with employers, educators and industry pros across the capital.
The big challenge was creating a brand and website that could speak to two very different audiences at once: young people figuring out what’s next, and the educators, employers and partners helping guide them there. It needed to feel fresh, energetic and full of possibility, while still giving businesses a brand they’d be proud to stand behind.
On top of that, the website needed sharper user journeys, better CMS integration and the flexibility to grow year after year. The result is a modern, confident identity that feels vibrant, credible and built for the future.
The process
We kicked things off with a collaborative workshop, bringing key stakeholders together to get aligned on the festival’s purpose, audiences and ambition. From there, we explored a creative direction rooted in the City of London, non-linear career journeys and a design system that could feel bold, clear and credible in equal measure.
The new identity centres around a fluid, continuous “L” logo that twists and turns to reflect the reality of modern careers: not one fixed path, but a journey full of discovery, change and opportunity. We paired this with a vibrant, flexible visual system, including a confident colour palette and Parkinsans as the primary typeface, chosen for its clarity, accessibility and friendly feel.
Alongside the brand, we designed and built a new website with clearer journeys, a stronger CMS structure and more flexibility for future growth. We also had the chance to mentor a T-Level student through the project, giving them hands-on experience with the team from delivery through to launch, which felt like a brilliant reflection of what the festival is all about.
The results
A refreshed brand identity and redesigned website that brings the energy and ambition of London Careers Festival to life, while giving the team the clarity and structure they need to grow with confidence.
We created a distinctive, modern identity that reflects the twists and turns of real career journeys, alongside a confident, credible brand that partners are proud to be part of. The design system was built to feel youth-focused, engaging and full of life without ever feeling childish, while the new website is more intuitive, scalable and set up to support the festival for the long term.
