Services that we provided
Qube
Project Overview
The brief
Qube OOH, a fast-scaling, founder-led out-of-home agency, came to us to simplify the global ad buy.
In a crowded, traditional media sector flooded with jargon, they needed a brand and website that could take a complex global offer and make it feel slick, modern, and effortless to buy into. The goal was to build a confident, high-caliber identity that instantly earns trust with international brands and agencies alike.
The process
We built a visual identity that strikes a natural balance between tech-driven precision and real-world experience. Taking structural cues from a cube: scalable, multi-dimensional, and sharp, we created a clean design system without being overly literal.
From there, we designed a streamlined web experience built around clarity and speed, stripping back the noise and giving both brands and agencies an intuitive, friction-free way into Qube’s global network.
The results
Qube OOH now shows up as a powerhouse global player with a sharp, modern edge. The new brand and website turn high-stakes international campaign planning into a straightforward conversation, giving them immediate clout in pitch rooms, a strong pull for top talent, and a visual identity that moves just as fast as their business.
Global OOH, made seamless.
The client said
What a team!! HUGE thank you to the team at Milk & Tweed. The team were fantastic from start to finish. They made the process easy, seamless and were incredibly professional throughout.
Shah Petros, Founder – Qube