Upper Crust came to us wanting us to completely redesign their brand. They wanted something that would appeal to the young people, be bright and bold and exciting. We wanted a colour palette that would really stand out and a cool image that would entice in the hungry punters.
The van designs have gone down a storm on their sandwich runs as they really make them stand out – along with the quality of their food! We have then designed everything and anything from their menus and posters, their brand always shines through and it has become very recognisable in their local area. We loved working on this project – nearly as much as we enjoyed eating their cakes!