Services that we provided
Xylem
Project Overview
The brief
Xylem came to us looking to break the mould. Operating within the healthcare space and working closely with the NHS, they needed to feel professional and credible… but without falling into the usual “safe and slightly stale” category.
They wanted a brand and website that felt modern, slick, and refreshingly different. Something that stands out for the right reasons, while still holding its own in a highly trusted, regulated space.
The process
To bring their vision to life, we focused first on building a flexible visual framework. We designed a clean logo, refined color palette, and clear typography system, giving Xylem a cohesive look that feels just as natural on NHS presentation decks as it does on digital platforms.
Next, we translated that identity into the website. We restructured their core messaging so complex healthcare improvement work is easy to digest, pairing crisp layouts with responsive design and intuitive navigation. The result is an effortless online experience that guides visitors straight to the information they need.
The results
