Understanding long-tail and short-tail keywords

When it comes to digital marketing and SEO, you won’t go a day without hearing the word ‘keyword’, particularly when it comes to writing content for your website. Keywords tie into a specific niche of digital marketing called On-Page SEO, which is all about how the content on your website affects your Google ranking. But […]

How to write killer call to actions (with examples)

There are thousands of companies across the world, many in the same fields, some of them even offering the same things. Competition is high! How a company presents their service or product to its audience is incredibly important so that no information is lost on the viewer. The way to lead them to what you […]

GB’s 2024 Olympic branding – looking at the design throughout the years

2024 will usher in the next Olympics Games, and with that, new branding for Team GB. Branding for events of this scale is no easy task! Considerations must be made to apply the brand style to a multitude of assets and design collateral, from clothing to various merchandise and official documents. This requires careful thinking […]

What is a brand tone of voice?

Ah, the elusive brand tone of voice! It’s like the personality of your brand, but without the awkward family gatherings. We know, you’ve heard this term a thousand times before and you’re probably still wondering if it’s just marketing mumbo-jumbo. But don’t worry, we’re here to enlighten you on the ins and outs of the […]

Website Hosting: What is it and why do you need it?

If you are hoping to have an online presence, whether that’s as an individual or a business, then you need to know what website hosting is. Feeling a bit lost? Don’t worry, we are here to break this down for you in simple terms! So keep reading to learn about what website hosting is, why […]

A-Z Glossary for Digital Marketing

Welcome to our handy guide of commonly used terms used in the digital marketing world, designed to help you better understand the terminology (or jargon!) used by digital marketers like us, and others across the world wide web!  Carry on reading to become a digital marketing expert… A A/B Testing: A method of comparing two […]

How to increase brand awareness

This is a big topic, and whichever article or blog you read, or person you talk to, they’ll have their own take on it. Despite differing opinions and approaches, there’s one thing we know for certain. Brand awareness is pretty darn important. We are going to discuss everything brand awareness. Here’s a sneak peak of […]

Do you need a rebrand?

To rebrand or not to rebrand, that is the question! And it’s a question that every company will face at some point. Giving your company a facelift is part of the brand cycle, and sometimes it’s hard to know when it’s time to implement the changes. Before we dive into why and when you should […]

Is AI going to replace the job of design agencies?

Here at Milk & Tweed, we talk a lot about Artificial Intelligence and its capabilities. We have a few articles on ChatGPT and how it can be used, our team have written various LinkedIn posts about it, and we even used AI to generate a ‘Spot the Difference’ social post using a photo of our […]

Elementor vs Elementor Pro

Here at the M&T studios, we use Elementor to build our websites. We love it. We think it’s great. And we think it’s time the rest of the world knows exactly why this little tool makes building beautiful websites so much easier. And you know we love pitting things against each other; we’ve got a […]